In our age everything turns - whether on private, political or economical level - around a magic word:
Never before was it more important than it is now, to deal correctly, rapidly and efficiently with the exploding quantity of knowledge and perceptions.
The internet and the associated electronic distribution of contents has launched a giant wave of information that cannot be stopped and which continuously overwhelms us: useful and important information, but nevertheless much more unnecessary, doubtful and laming - this is the dark side of the info-magic – make demands on influencing the social, economic and medial development of the world.
Being noticed in the information flood
In view of these nearly unclear information masses propagated by all media channels the most important question arises, which calls our attention:
Can information transfer take place in a clear, successful and efficient way under such conditions?
Our answer is “yes”.
Because no matter how fascinating the preoccupation with new media and technologies respectively with the virtuality can be- the linchpin, the output and the goal of all communication efforts is and remains the real person.
Therefore communication is not just a condition coined by technology, but a dynamic process, which is subject to influences and therefore can be actively shaped.
As the "conductor in the communication orchestra" Communicatio tunes all communication instruments in such a perfect agreement with each other that a harmonious, new symphony comes into being that genially loosens itself from the pervasive market and sets the „listener“ into positive vibration.